VidFlip: POP, Winter 2009

mondblog VidFlip: POP Winter '09 from Raymond Navarro on Vimeo

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It's buh-bye to winter, what's up to spring — I had second thoughts about posting one more winter issue or starting off

the season with spring, but Katie Grand's last issue at POP should be shared with everyone. It makes for a smooth

transition as the winter issue features spring collections from Junya Watanabe and Giles Deacon.

Nevermind the Drew Barrymore cover. (I guess?) 

Katie Grand gives the Giles' luke-warm SS/09 collection a styling (on Jessica Stam, Magdalena Frackowiak and

others) that's had me take a second, third and fourth look at the collection. Paper shirts and paper skirts? I

can almost hear the crunch, the crinkle, and I like it.

I can't not mention the sick job Natasha Vojnovic pulling a Bowie wearing only the Dolce and Gabbana cruise

collection. Katie Grande does it again. But it's the last time she does it for POP. Grand now moves on as editor-in-

chief of the new "edgy," unlike-the-rest Condé Naste publication titled "LOVE." The jump-off icon issue blazes a 

nude Beth Ditto shot by Mert & Marcus with an art aesthetic certainly relatable to POP. 

But POP isn't going anywhere. “We are working hard on a complete revamp of the magazine to provide a broader

point of view, focusing also on art, contemporary culture and the globalization of all things Pop related,” the new 

editor-in-chief Dasha Zhukova told WWD. And so expect a big turn with the 21st issue of POP as her friend and new 

artistic director Olympia Scarry will help to "stamp" a re-invented identity to the 8-year old London glossy. Will it be 

fit or will it just flop — we won't find out for another five months...