14.4.09

VidFlip: RUSSH #25





mondblog VidFlip: RUSSH #25 from Raymond Navarro on Vimeo.


Heard of Russh? — the Australian monthly publication for young women, cousin to Teen Vogue and Nylon. If it were the cousin of Nylon, references to houses such as Givenchy, Balmain and Rick Owens would definitely make Paris Vogue the influential sexy, single aunt to the down under publication. A good counterpart comparison would be its the "edgier" side of a magazine like the Italian Flair publication.

The first issue of Russh I’d ever obtained was in the summer of 2007 in Los Angeles not far from the sidewalk of stars at a newsstand where the pavement was hot, the breeze was cool and trannies on the street hit on you with no shame. What first grabbed me about Russh were the several candid, backstage photos of the girls (then a lot of Lily, Sasha, Tanya, Agyness and so on) throughout the entire magazine. The girls were fresh, the tips were spot on and trendy pulled of well. This in sum with the several Australian brands unbeknownst to an American sure spiced it up.

Shopping tips on how to “pinch the look” and numerous shot-outs to its advertisers in this issue filled the issue. Brands like Willow and Kate Sylvester find themselves in several of the editorial shots while also in the thick of the ad pages. The relationship between the content and advertising was a little too obvious in this issue but every magazine has got their loyalties. In a tough time for ad sales, publications have got to give reason to advertisers to hold on tight and ride out the economic ups and downs.

Design in the magazine is simplistic, minimalistic. Just about all text is in black ink, headlines in a bold serif'd type giving it a "tabloid"-like look said friend Alexandra felt. No daring or bold designs here — no bad design either.

The editorials —highly feminine, pretty girly, you could say — are sexy and quite distinct from editorials in Nylon, Teen Vogue or Seventeen. Strange and sophisticated references in issue #25, like those of Veruschka and Syd Barrett, also help give the publication an identity perceptibly different from other teen ‘zines.

The cost of clothing pieces in the “pinch the look” department pages do make one wonder, though. Who at a young age is really affording that $110 Tigerlily zip-up-the-middle one-piece and the $400 silence is golden slashed leather top? It’s a clue the magazines aims for a diverse (yet mostly young) age demographic and for reasons of taste, it can sometimes do a magazine better.
The content inside is consistently young and fresh, just like its models and features on designers like Christopher Kane and those at Preen make for a simple, enjoyable read for those outside the young age group. If you happen to dig it, look it for out on newsstands and bookstores, it’s popularity is beginning to spread and with good reason. Just wish I’d known of the Karlie cover last issue — damn.



4 comments:

††† via trinh said...

The Pearl Editorial was GREeeeaaat!
i love all her poses and the lighting was perfect!

ps i left that vice at ur place!

50two said...

i never thought of russh as a magazine for young people, i just thought it was a good fashion magazine that isnt too commercial and trend-bangey :)

to be honest, i dont know that many people my age that read russh (im 16 and in sydney). most of my friends read trashy teen magazines that give advice on boyfriends and 'style', but then im not really sure how young you mean when you say young haha

R. A. N. said...

I'm really beginning to realize that now that I've opened up a dialogue about Russh. I do pick it up knowing my friends would definitely like it (ages 20-23)..

I think its the design help makes seem a bit "teen." I meant to comment more on that. Though it's commercial intent is what makes it most like magazines like Nylon, Teen Vogue.
And it's true, it does remind me more of something like Flair.
Thanks for commenting. (:

kelsea said...

i love how you do the video posts of the magazines.

russh is one of my absolute faves.

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