27.2.08

Labels, designers continue to integrate eyewear as part of the total look



Eyewear integrated into spring lines like never before, and it continues to be an accessory labels and designers are treating it as as strategic business maneuver and key element in creating the complete look.

Jil Sander has recently licensed an agreement with Marchon Eyewear, Inc. to create eyewear for the Jil Sander men and women's collections, VisionMonday reports. Jil Sander tells the optical industry news site that he is "looking forward to completing [his] vision for Jil Sander" with what he claims will be an "innovative" eyewear line. The creative director of Jil Sander debuted his own line of sporty-techno sunglasses in the Raf Simons spring/summer 2008 men's collection in partnership with London-label Linda 
Farrow. The Raf Simons group and Linda Farrow label created an eyewear line that complimented a collection "contemplating today's generation hooked on the Internet and perpetually logged online."

The Linda Farrow label has collaborated with reputable designers Dries Van Noten, Bernhard Willhelm and Christopher Kane. The label recently partnered with Chloë Sevigny for the Chloë Sevigny for Opening Ceremony line.

Raf Simons sunglasses courtesy InStyle, Under Cover sunshield courtesy Boutique Rebourn, Grey Ant sunglasses courtesy Oak

Dior Homme creative director isn't far behind Simons as he recently collaborated with Oliver Peoples to launch a limited-edition collection under Assche's label, men.style.com reports. The sunglasses will have interchangeable colored lenses to help match and personalize.

Finding either unique or playful eyewear doesn't have to come with high-fashion prices. Linda Farrow carries a line of vintage eyewear, eyewear shop Arckiv in London supplies a broad spectrum of frames to provide "wardrobe department" and shoppers "as much choice as possible." Finding a pair on eBay or a local vintage shop isn't nearly impossible either. 

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